Archive for the ‘Benefit’ Category

Jean and Jane Ford: The BADgals of Benefit

Monday, July 18th, 2011

Jean and Jane of Benefit Cosmetics

What words come to mind when you think about Benefit Cosmetics? Cool, zany, fun, imaginative, quality, fake-its—right? Benefit Cosmetics is a global beauty brand with a huge cult following, but, do you know who started this amazing company?

Jane and Jane Ford—twin sisters and co-founders of Benefit Cosmetics—were both 28 years old when they opened the Face Place in 1976, a beauty boutique in San Francisco’s mission district (oh how we love San Fran!). The unique shop quickly grew famous from delivering quick fixes for every gal’s peskiest beauty dilemmas. Now over 30 years later, Benefit Cosmetics brings us gals the most creative products to help go from “dull to darling”. We recently had the chance to talk with the lovely Jean and Jane about life at the big B. (more…)

High Brow

Wednesday, August 25th, 2010


Dior’s DIORSHOW Brow Styler ($30 / US $28), it Cosmetics’s Brow Power Universal Brow Pencil (US $24) and Benefit Cosmetic’s instant brow pencil ($25 / US $20) are representing a new trend in cosmetics – the luxury, double ended eyebrow pencil. (more…)

2009 Holiday Beauty: Holiday Palettes

Friday, December 11th, 2009

Get your naughty or nice twinkle on this holiday season with specially-designed holiday makeup palettes. We love them so much, we’re going to get one for everyone we know, and no, it’s not because we don’t want to share ours—because that would be naughty!

beauty-palettes1 (more…)

Summer Splurge vs. Steal

Thursday, June 18th, 2009

Summer is here and with it comes sunbathing in your local pool’s “splash zone” and roasting in the stands at the baseball stadium. Will your makeup stand up? Celebrity makeup artist Brett Freedman, shares his top summer tips and beauty products to keep us looking our best in the summer heat.

    Summerize your favourite foundation with gel bronzer:


    Splurge: Clinique Non-Streak Bronzer ($18.50, Sears Canada).
    Steal: Bonne Bell Gel Bronze ($6.49, Shoppers Drug Mart).
    - Freedman has used this tip on Jessica Biel. (more…)

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