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What words come to mind when you think about Benefit Cosmetics? Cool, zany, fun, imaginative, quality, fake-its—right? Benefit Cosmetics is a global beauty brand with a huge cult following, but, do you know who started this amazing company?

Jane and Jane Ford—twin sisters and co-founders of Benefit Cosmetics—were both 28 years old when they opened the Face Place in 1976, a beauty boutique in San Francisco’s mission district (oh how we love San Fran!). The unique shop quickly grew famous from delivering quick fixes for every gal’s peskiest beauty dilemmas. Now over 30 years later, Benefit Cosmetics brings us gals the most creative products to help go from “dull to darling”. We recently had the chance to talk with the lovely Jean and Jane about life at the big B. (more…)

Dior’s DIORSHOW Brow Styler ($30 / US $28), it Cosmetics’s Brow Power Universal Brow Pencil (US $24) and Benefit Cosmetic’s instant brow pencil ($25 / US $20) are representing a new trend in cosmetics – the luxury, double ended eyebrow pencil. (more…)

Get your naughty or nice twinkle on this holiday season with specially-designed holiday makeup palettes. We love them so much, we’re going to get one for everyone we know, and no, it’s not because we don’t want to share ours—because that would be naughty!

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Summer is here and with it comes sunbathing in your local pool’s “splash zone” and roasting in the stands at the baseball stadium. Will your makeup stand up? Celebrity makeup artist Brett Freedman, shares his top summer tips and beauty products to keep us looking our best in the summer heat.

Summerize your favourite foundation with gel bronzer:

Splurge: Clinique Non-Streak Bronzer ($18.50, Sears Canada).
Steal: Bonne Bell Gel Bronze ($6.49, Shoppers Drug Mart).
- Freedman has used this tip on Jessica Biel. (more…)

“A nicely shaped brow defines the eye area,” says Margo Allen, a talented esthetician from the newly opened Benefit Brow Bar, located in the Yorkville location of Holt Renfrew. They “build a beautiful frame for the eyes,” she says. A properly executed brow can even make you look like you are catching more shut-eye than you actually are. (more…)