Kristen Stewart The Face of New Balenciaga Fragrance

Florabotanica from Balenciaga

As we know, Kristen Stewart has been in the media a lot recently. The Twilight actress kinda got herself in a bit of hot water, no? But did you know that she is the face of the latest Balenciaga fragrance, Florabotanica, set to hit counters this September? Perhaps this is the start of good things to come for her.

Balanciaga chose Stewart for her tetchy youthfulness and rebellious femininity. “Kristen Stewart has a real personality,” shared creator, Nicolas Ghesquière. “She captivated me when we met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. We met again for Florabotanica. She is totally this graceful and mysterious figure that symbolises this strange botanical garden.”

Florabotanica from Balenciaga

Combining the fantastical and ultra-contemporary aspects of the Balenciaga brand, Florabotanica is an experimental rose fragrance containing notes of carnation, mint, Turkish rose, hemp leaves, vetiver roots, and white amber. “There is a real duality in Balenciaga, between classicism and experimentation. For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea,” explained Ghesquière.

The name, Florabotanica, references the 18th century botanical gardens in which the most exotic and rarest plant species were displayed. “It is a secret garden where you find surprising flowers that surpass the imagination,” Ghesquière explained. “They are beautiful but are they really that harmless? Flowers can be cruel, carnivorous or venomous, contain poisons. What would a perfume that contained the charm and mystery of flowers be like? This is the story that we wanted to tell with Florabotanica.”

We have not had the opportunity to smell it yet, but are very curious.

Available exclusively at Bergdorf Goodman and Neiman Marcus this month, and at speciality stores beginning October 2012.

Will you be searching out this new scent from Balenciaga? Does K-Stew embody all things Balenciaga?

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