Backstage Beauty: Annie 50 F/W 12 at Montreal Fashion Week

Annie 50 at Montreal Fashion Week

By Karen Kwan

The look at Annie 50 was young, fresh and fun, which went perfectly with the cute and flirty little numbers the models came down the runway in.

To open up the eyes, Amelie Ducharme, COVERGIRL Makeup Pro, used COVERGIRL Intense ShadowBlast in 800 (a beige tone) on the lid starting from the lash line to just above the crease and blending to fade it out. To make the lashes look fuller, she used COVERGIRL Liquiline Blast in brown along the lash line and finished the doll-like, wide awake eyes with COVERGIRL LashPerfection in black on both the top and lower lashes. Brows were played up a bit as well, by defining them using COVERGIRL Brow and Eyemakers Pencil.

Blush further played up the doll-ish look — Ducharme used COVERGIRL Cheekers Blush in Classic Pink 110 and applied it intensely in a round shape on the apple of the cheeks.

The lips were neutral, maintaining the youthful feel to the look, with simply some COVERGIRL NatureLuxe Gloss Balm in Clay 260 applied to give them a brownish-pink hue.

Annie 50

The hair, in contrast to the fairly minimal makeup, was inspired by Victorian times (given the slightly Victorian edge to the Annie 50 collection), but with a contemporary twist (“it’s a little more crazy than traditional” says Binet). After working in Pantene Mousse for Medium to Thick Hair, and using a small barrel curling iron, Binet curled and teased the hair to create a mass of curls. Then hair was pinned straight up, keeping the overall shape of the hair flat and asymmetrical (rather than round), with the hair piled on top of the head with pieces falling to the sides. The look was kept in place with plenty of Pantene Classic Hairspray.

Photo credit: Jimmy Hamelin and LP Maurice

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