The Men’s Room: You Can Rebuild Him!

… or at the very least, whip him into shape with some of these latest new goodies from the men’s aisles.

david-beckham-instinct-iceDavid Beckham Instinct Ice Eau de Toilette

Just because the star soccer player is laid up this summer with an injured Achilles heel doesn’t mean he won’t smell nice! This limited-edition men’s fragrance is a fresh blend of bergamot, black pepper and nutmeg, with hits of geranium, rosemary, birch, Tonka and sandalwood – quite the combo. Sexy and spicy, just like the man himself, it’s light enough for day, but can also work well on a sporty, summer night. Cool when it counts, and the perfect size for briefcases and gym bags.

Available at drugstores and mass retailers across Canada, $35 (30 ml).

gilette-fusion-proglideGillette Fusion ProGlide Razors and Fusion ProSeries Line

Gillette has given its popular Fusion razor a makeover, further upgrading the comfort factor with multiple features, including new rinse-through slots and a comb guard along the comfort strip to guide stubble into the blades. “It has a sharper blade than a surgeon’s scalpel,” according Gillette spokesperson David Ramos. And besides delivering a great shave, one of the razor’s major selling points has to be the fact that it rinses perfectly clean in about one second. No tapping, no five minutes of running hot water to dull the blades, no soap left to dry in the blades to screw up the next shave. Interestingly, of the 1.7 billion men in the world that shave, 600 million of them look to Gillette for one or more grooming aids, adds Ramos.

Speaking of which, the line of products launching to support the Fusion ProGlide mirrors the research that goes into the razor, all in the name of a more comfortable shave, especially for men who have problems.

gillette-thermal-scrubThere’s a Sensitive Face Wash, soap-free and souped up with aloe, as well as an Intense Cooling Lotion to finish off. But the highlight is definitely the Thermal Scrub, which heats up on contact with water before it clears skin of oil and dirt, and exfoliates dead skin cells. The effect of the instant heat is quite amazing. “Imagine the barbershop and the hot towel, and the warmth and comfort that provides,” says Ramos. He’s right.

Look for the razor this June at drugstores and mass-market retailers, from $13, with the facial line following in July, from $7.

nivea-active-3Nivea for Men Active3 Shower, Shampoo, Shave
You can’t brush your teeth with it, but this 3-in-1 shower, shampoo and shave gel takes care of practically everything else. Natural active ingredients plus high tec polymers make for a mild, comfortable clean, perfect for in-shower shaving, whatever body part needs it. Vitamin F (flaxseed oil), a big source of fatty acids, helps to form the membranes that protect the skin cells from getting scaly. Active3 manages to be both soapy and slippery, without leaving him smelling girly.

Available at drugstores and groceries, $5.49.

biotherm-rebuilderBiotherm Homme Force Supreme Re-Builder Firm and Re-Sculpt Anti-age Massager Care

Three massaging rollerballs (that resemble the three heads of an electric shaver) gently work this cool gel into the skin. Caffeine targets puffiness and double chins, soy protein takes care of the tightening and Kreatilane jump-starts skin-cell activity for better skin tone. With just 30 seconds a day for one month, this anti-wrinkle massager yields firmer, softer skin around problem areas like between the eyebrows, laugh lines and the temples. Smells nice and fresh, and you can feel it working.

Available at drugstores and department stores, $60.

One Response to "The Men’s Room: You Can Rebuild Him!"

  1. sammiepie  Wednesday, September 1, 2010 at 12:57 pm

    I have found E Burnham line for men to be great anti-aging products. i used their night cream and had my husband try the intesified eye gel for his wrinkles around the eyes and it helped a lot!

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