Lipstick Powder N Paint

We spoke with Shelley Rozenwald, President of Murale, about the top trends for 2010.  Here is what she said.

Luscious Lashes
“The recent innovation within the lash category has been unprecedented,” says Shelley Rozenwald, President, Murale. “One of the top trends for this year is long, bold and voluminous lashes that make a statement. Try products from B.Kamins, CARGO, Fusion Beauty and Lancôme that stimulate lash growth.”

Light & Lacquered Lips
“This new year brings a lip trend that is all about light shades and ultra lacquered lips. Packed with anti-oxidants and age-defying serums, these innovative lip products go beyond just completing a look, working to slow premature aging and block out harsh environmental factors. One of our favourites is L’Oreal’s Colour Riche Anti-Aging Serum collection, which helps to improve lip definition, fill lines and create fuller looking lips.”

Skin care and Hyperpigmentation
“Women are starting to take care of their skin at an earlier age with the understanding that prevention is key. Warmer temperatures and more exposure to sun, protection from UVA and UVB rays is increasingly important. As hyperpigmentation becomes a growing area of skin concern, we’ve seen many products launch that are targeted towards the brightening of skin, including Clarins Bright Plus, Biotherm White Detox and Shiseido White Lucent collections.”

Revitalized Tresses
“The hair category is constantly evolving with innovative and unique products that are extremely effective. The key to hair in 2010 is revitalizing and nurturing hair to achieve clean, natural and fresh looks, lengthening the life of your hair colour and preventing hair damage. Oscar Blandi’s Dry Shampoo spray helps lengthen the time between shampoos and gives hair the nourishing touch it needs to stay healthy.”

Fragrances
“With a selection of some of the world’s most coveted fragrance brands, we suggest introducing a new scent to your fragrance wardrobe with on-trend notes of orange blossom, jasmine absolute, vanilla orchid, amber and honeysuckle. The fragrances of 2010 will make statements while bringing individual personalities to life, from fun and flirty to glamorous and bold.”