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Wednesday, March 25, 2009
Tarte Cosmetics is putting their best foot forward when it comes to creating green products. Their Spring Greening Reusable Straw Palette definitely fits with their motto, “Be Green, Be Smart, Be Tarte,” found on their home page. Six bold mineral eye shadows and three soft and sparkly t5 super fruit complex lip glosses are housed in a cute little zippered case made from sustainable straw, and ethylene vinyl acetate (EVA) foam, a post-consumer recycled material. There is even a little brush, with a bamboo handle, to apply the eye shadow. When you’re finished with the beauty products, you can easily remove the tray and reuse the straw case and brush.
Both the eye shadows and glosses contain Tarte’s wholesome ingredients. The shadows soothe and soften the skin with mineral pigments, and vitamin E acts as an anti-inflammatory and protects against free radical damage. The lip glosses contain a proprietary blend of the five most active super fruits: goji, acai, maracuja, acerola and pomegranate. The first blend of its kind, the t5 super fruit complex is loaded with naturally occurring, antioxidant rich nutrients and vitamins that have been known to deliver refining, anti-aging and skin restorative benefits with each application. In addition to these beautifying properties, each item is free from parabens, mineral oils, sulfates, butylene glycols, propylene glycols and synthetic fragrances.
Being green has never looked so glamorous.
Available at Sephora across North America and Henri Bendel and Bergdorf Goodman in the U.S.