Everyone who knows us knows we have a love affair with big hair. We’re not talking 80s hair, mind you, we’re talking luscious curls, lots of volume and maybe, just maybe a little bit of backcombing. That’s why the new John Frieda Luxurious Volume collection has been a staple in our showers every since we got our hands on it.
Consisting of Luxurious Volume Full Splendor shampoo and conditioner, Luxurious Volume Lavish Lift blow dry spray, Luxurious Volume Bountiful Body mousse and Luxurious Volume All-Out Hold hair spray, this collection targets the three most common problems: fullness, thickness and lift. These products do it all and create multidimensional volume while utilizing the patented fruit acid technology to penetrate the fibre of the hair and fill in weak spots creating healthy, voluminous hair from the inside out.