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Wednesday, September 3, 2008
Jaqua Beauty is a scrumptious line of head to toe treats created by sisters Jennifer and Sara Jaqua. Jaqua Beauty lives the values the sisters were raised on: “Never settle for anything but the best you can dream up.” We are thrilled that Jennifer Jaqua has agreed to chat with us about the success of Jaqua Beauty.
When you were a little girl, what did you want to be?
I wanted to be a race car driver! And then I wanted to be an archaeologist. One extreme to the other. I never ever felt (or was made to feel) that I couldn’t do whatever it was that I loved.
Where did the idea for Jaqua Beauty come from?
We (my sisters and I) used to get together for Beauty Parlor Nights at my mom’s house and the idea for our company was formed around that concept. We wanted to create a product that empowered women and girls to pamper themselves and each other.
What was the first product that Jaqua produced?
Our first product was The Beauty Parlor Night Kit.
When did you first realize that Jaqua was a success?
When we got our first order! It was a hand-written purchase order from the Northern California Nordstrom buyer on December 5th to get it into her stores by Christmas Eve. And all we had at that point was a single prototype!
What sets you apart from your competitors?
I think it is the combination of the way we package our products and create our fragrances, along with the formulas that really work.
What is your favorite Jaqua product?
My favorite is anything Pina Colada. I love our body polishes and I can’t live without my lip gloss ring.
What beauty staples do you use daily?
Lots of moisturizers (face and body) and my lip gloss ring.
What is in your purse today?
Jaqua Hand Crème, Lip Gloss Ring and a back-up lip gloss ring. Two nail polishes and a face powder compact. I also carry two small notebooks; one for Jaqua creative ideas and one for personal ideas and things to do.
What publications/websites do you visit regularly?
Vanity Fair (when I travel), Domino and Elle Decor (for overall style ideas), Santa Barbara Magazine, tracyporter.com, bellocchio.com.
What beauty tip can you share with our readers?
Sunscreen, sunscreen, sunscreen and lots of exfoliating! Get the dead skin off, let the new skin shine through and then protect it!
Who are you influenced by?
People who are in the flow of their destiny = Anyone who is living their dream life.
How do you keep up with beauty trends?
I go out dancing once a month just to see what everyone’s wearing out.
What makes you smile?
Waking up to my three beautiful boys, the perfect song, the roses that grow in my mother’s garden, dinner on the beach watching ocean sunsets.
What keeps you going every day?
See “what makes me smile?”
How do you juggle a career and a personal life?
I leave work at work and don’t answer my cell phone after 7pm. I make sure the dishes are done. I hike in the foothills to clear my mind and spend at least one day a week on the beach with my boys.
What advice would you give to someone wanting to start their own business?
Don’t over think it too much. Make sure you have enough money to start then jump in. Grow organically and not by throwing money at it. Start with a good accounting system.
Where do you see yourself in 10 years?
Doing exactly what I’m doing today only more of it!
Thank you Jennifer for sharing yourself with us!