TAKE 5: Mascara

Flirting is a science – so why not give yourself the upper hand by finding the perfect mascara? Our dream wand lengthens, plumps and saturates our lovely lashes with intense colour. No clumps allowed! We have tested five popular brands so that you don’t have to.

OUR RATING SYSTEM
1 – Lackluster
2 – Not the worst of the bunch
3 – Getting there …
4 – Almost perfect
5 – Knock-your-socks-off good

Neutrogena Weightless Volume wax-free mascara

neutrogena weightless volume wax free mascara The Claim: “Builds full, naturally soft and healthy-looking lashes.”
The Truth: No clumps, no mess thanks to the small wand and light formula that coats ever lash individually. Ideal for those of us who are looking for a subtle effect.
Smudgability: 4 out of 5
Clumpiness: 5 out of 5
Colour: 3.5 out of 5
Wow Factor: 3 out of 5

Neutrogena
www.neutrogena.com
Available at CVS, select drugstores and online at www.neutrogena.com


L’Oréal Paris Telescopic Clean Definition mascara

LOreal Paris Telescopic Clean Definition mascara The Claim: “The patented No Clump Brush lengthens lashes up to 50%.”
The Truth: Telescopic is right – this mascara really pumps up the volume. The wand looks like a medieval torture device but does the trick! Be careful when you are removing this mascara – a good eye makeup remover is a must.
Smudgability: 3 out of 5
Clumpiness: 2 out of 5
Colour: 5 out of 5
Wow Factor: 5 out of 5

L’Oréal Paris
www.lorealparis.ca
www.lorealparisusa.com
Available at Shoppers Drug Mart, Target and select drugstores


Akasha SPINLASH mascara

Akasha SPINLASH mascara The Claim: “Separate, organize, shape, coat, lengthen and volumize your eyelashes” with the electronic brush that rotates 360 degrees in two directions.
The Truth: The ultimate mascara for gadget lovers delivers on power and results. Especially good for the bottom lashes because the added rotation of the bristles lengthens and lifts.
Smudgability: 2 out of 5
Clumpiness: 3.5 out of 5
Colour: 4 out of 5
Wow Factor: 4 out of 5

Akasha
www.spinlash.com
Available at Target, Claire’s and online at www.spinlash.com


Milani Great Lengths Lengthening mascara

Milani Great Lengths Lengthening mascaraThe Claim: “Lash-extending formula glides on smooth and virtually clump free. Lashes look long and luxurious.”
The Truth: While lashes are left feeling soft, because of the Panthenol found in the product, there isn’t much of a volumizing or lengthening effect.
Smudgability: 3 out of 5
Clumpiness: 4 out of 5
Colour: 3 out of 5
Wow Factor: 1 out of 5

Milani
www.milanicosmetics.com
Available at select drugstores, cosmetic specialty stores and online at www.BestBeautyOnline.com


Rimmel London Volume Flash Mousse mascara

Rimmel London Volume Flash Mousse MascaraThe Claim: “Aeroboost air-whipped formula feels 2x lighter than regular mascara” and contains a “vitalizing mineral complex for stronger, healthier lashes.”
The Truth: One coat of this mascara and you are set for the day with eyelashes that really pop. The colour is intense and really accentuates those peepers.
Smudgability: 3 out of 5
Clumpiness: 2 out of 5
Colour: 4.5 out of 5
Wow Factor: 4 out of 5

Rimmel London
www.rimmellondon.com
Available at Wal-Mart, Shoppers Drug Mart and online at www.drugstore.com


And the winner is: Neutrogena Weightless Volume wax-free mascara!

3 Responses to "TAKE 5: Mascara"

  1. KiKi  Friday, July 4, 2008 at 10:11 pm

    Thanks for this great post – I go through a mascara testing session once every year and this will help me out a great deal!

  2. Dawn Maclean  Saturday, July 19, 2008 at 11:41 pm

    Also available at London Drugs in Western Canada

  3. Neelam  Sunday, January 4, 2009 at 1:41 pm

    I really recommend using Rimmel’s Volume flash mascara in Extreme Black. I already have really long and naturally curly eyelashes so I usually look for a mascara that gives lots of volume, and this mascara is able to plump up lashes at least by 5x.

    Another really good tip for making your lashes healthy is coating them with olive oil at the end of the day, and in the morning you will notice that your lashes seem more conditioned and maybe even a little longer. It really helps to strengthen your lashes, like you won’t see much breakage. Gotta be careful about not getting the oil in your eyes though…

Leave a Reply

Your email address will not be published.

Sephora.com, Inc.